[IsiKhokelo esiGqibeleleyo] Yonke into malunga nokuBeka iBhilibhodi yeDijithali
Yintoni iDigital Billboard Advertising?
Umahluko phakathi kweeBhilibhodi zeMveli kunye neebhodi zeDijithali
Ziziphi iiNzuzo zokusebenzisa iibhodi zeDijithali zeBhilibhodi?
Iindawo ezilungele ukuFaka iibhodi zeDijithali
Ixabisa malini ukuFaka iBhilibhodi yeDijithali?
Izinto ekufuneka ziqwalaselwe xa ubeka ibhodi yebhodi yedijithali
Okukwintsusa
Intengiso yedijithali iye yaba yinto eqhelekileyo yokuthengisa phantse kuwo onke amashishini kunye namashishini.Ubusazi ukuba abathengisi baseMelika bachithe ngaphezulu kwiintengiso zedijithali ngo-2020 nge-15% ngaphandle kobhubhane?Enye yeendlela eziqhelekileyo zentengiso yedijithali yibhilibhodi yedijithali.Aibhilibhodi yedijithalisisixhobo sentengiso sombane sangaphandle esibonisa umyalezo oguqukayo.Iibhodi zedijithali zidla ngokubekwa koohola bendlela abakhulu, izitalato ezixakekileyo kunye neendawo ezixineneyo ukuze zitsale umdla wabaqhubi beemoto, abahambi ngeenyawo okanye abahambi ngezothutho zikawonke-wonke.
Kwiindawo ezahlukeneyo zehlabathi, njenge-Asiya, iibhodi zedijithali ekugqibeleni ziye zagqitha kumajelo eendaba angaphandle.E-US, uqikelelo lubonisa ukuba intengiso yedijithali yangaphandle iya kuba sisiqingatha sengeniso epheleleyo yentengiso yangaphandle ngo-2021.
Izitishi zedijithali eziphambili njengee-smartphones kunye neekhompyuter ziya zigcwala kakhulu kule mihla, kwaye abantu bajikela ingqalelo yabo kwihlabathi lokwenyani nakwiibhodi zentengiso.Ziziphi iibhodi zedijithali, kwaye zidlala yiphi indima kwiintengiso?Fumana ngakumbi ngezantsi.
Yintoni iDigital Billboard Advertising?
Ngokufanelekileyo, intengiso yedijithali yangaphandle kwekhaya yebhilibhodi iqhutywa ngendlela enkuluIziboniso zebhodi yebhodi ye-LED.Ezi bhodi zedijithali zinokubekwa kwindawo ephakathi, koohola bendlela, okanye naphi na apho kunqweneleka khona.Intengiso ye-Digital billboard yindlela ebhetyebhetye neyiyo yentengiso.Ibhilibhodi yedijithali inokutshintshwa kwimizuzwana ukuba kuyimfuneko, ngenxa yeenkqubo zokulawula umxholo wefu (CMS).
Ukuthengiswa kweebhilibhodi zedijithali kuthathwa njengenzuzo ekuhambeni kwexesha.Ngokubanzi, kubiza kakhulu kunentengiso yebhilibhodi yemveli.Nangona kunjalo, ine-ROI ephezulu kunendlela eqhelekileyo.
Umahluko phakathi kweeBhilibhodi zeMveli kunye neebhodi zeDijithali
Ngokubamba umahluko phakathi kwedijithali okanyeIibhodi ze-LEDkunye neebhilibhodi zemveli okanye ezimileyo, ishishini linokugqiba ukuba yeyiphi indlela yokuthengisa ehambelana neemfuno zalo.Ngenkqubela phambili ekhawulezayo yetekhnoloji emva kweenketho zentengiso yebhilibhodi, abanokuba ngabathengisi banokhetho olucelomngeni oluphambi kwabo.
Yeyiphi engcono phakathi kweebhilibhodi zedijithali kunye neebhodi zezaziso zemveli?Enyanisweni, zombini ukhetho lunenzuzo enkulu.Ukhetho luxhomekeke kubathengi abalindelekileyo benkampani, ukubekwa kwebhodi yebhilibhodi, kunye nohlahlo lwabiwo-mali lwentengiso yenkampani.Ngemiba enjalo, ibhilibhodi yesiko inokungqineka isebenza ngakumbi kunebhilibhodi yedijithali, okanye ngokuphendululekileyo.
Apha ngezantsi kukho ibhilibhodi yedijithali ngokuchasene nothelekiso lwebhilibhodi yemveli-esekwe kwimiba eyahlukeneyo-ukukunceda ugqibe olona khetho lulungileyo kwishishini lakho.
1. Umxholo
Ibhilibhodi yedijithali ingabonisa kuphela uhlobo olushukumayo lomxholo, ngelixa ibhilibhodi yemveli iya kubonisa kuphela umfanekiso oshicilelweyo ongatshintshiyo.
2.Imbonakalo
Ibhilibhodi yedijithali ayiqali ukuxobuka okanye ibonakale inciphile.Ibukeka icacile, ithandeka, kwaye intle nasebusuku.Kwelinye icala, iibhilibhodi zemveli ngokuthe ngcembe zikhangeleka zimdaka kwaye ziphelelwe emva kokusetyenziswa rhoqo ngaphandle kokuba ipowusta itshintshwa rhoqo.
3. Fikelela
Kwibhodi yebhodi yedijithali, wabelana ngexesha lesikrini nabanye abaninzi beentengiso zebhrendi.Nangona kunjalo, kwibhilibhodi yemveli, ikhethekile ngokupheleleyo.Intengiso yakho kuphela evela kwibhilibhodi kangangexesha elithile.
4. Ukutshintsha Imiyalezo
Ibhilibhodi yedijithali inokutshintsha phakathi kwemiyalezo emininzi, ikuvumela ukuba utshintshe phakathi kweentengiso ezahlukeneyo.Kwelinye icala, ibhilibhodi yesiqhelo ayitshintsheki ngaphandle kokwenza iindleko ezongezelelweyo emva kokuba upapasho lushicilelwe.
5. Ukucwangcisa
Ibhilibhodi yedijithali ye-LED ikuvumela ukuba ucwangcise kwaye upapashe ngamaxesha aphakamileyo kunye nexesha elincinci, ngelixa ungenakho ukwenza ukucwangcisa kwibhilibhodi yemveli.
6. Iindleko
Ibhilibhodi yedijithali idla ngokubiza ngaphezulu kwebhilibhodi yemveli.Ibhilibhodi yemveli inokuba nexabiso eliphantsi, kodwa iza neendleko ezongezelelweyo ezifana neendleko zokuyifakela kunye nokugcina.
Ngokubanzi, zombini iindidi zeebhilibhodi zineemfanelo zazo.Thatha ixesha lokugqiba ukuba yeyiphi elungileyo kwiimfuno zeshishini lakho.
Ziziphi iiNzuzo zokusebenzisa iibhodi zeDijithali zeBhilibhodi?
Lugcino lweeNdleko
Akukho mfuneko yokuba uhlawule naziphi na iindleko zokuprinta okanye zabasebenzi xa ubeka aibhodi yebhodi yedijithali ye-LED, kukunceda ugcine kwiindleko zemveliso.
Iphucula amava oMthengi
Amava omthengi yinkalo ebalulekileyo yokuthengisa.Okwangoku, iimpawu kunye namashishini axhomekeke kakhulu kwindlela yedijithali ukubonelela abathengi ngamava amatsha.Ukuqinisekisa amava atsala umdla wabathengi, abathengisi bakhetha ukubonelela ngolwazi oluguquguqukayo, umzekelo, ngeebhilibhodi zedijithali.Ibhilibhodi yedijithali isebenzisana kakhulu kwaye ibonelela abathengi ngembonakalo ekhethekileyo kunye namava ochuku.
Ixesha elifutshane lokukhokela
Intengiso yebhrendi yakho ithunyelwa kwibhodi yebhilibhodi ngekhompyutha, enokwenzeka kwiiyure ezimbalwa.Awudingi ukuthumela iiveki okanye iintsuku ngaphambi kokuba intengiso yakho inyuke.
Unako ukukhuthaza ngaphezu koMyalezo omnye
Ukuba uneevenkile ezahlukeneyo okanye iimveliso zokukhuthaza, ungathumela iinguqulelo ezahlukeneyo zentengiso yakho kunye nedilesi kunye nolwazi ngalunye.Unokusebenzisa ixesha lakho lokubeka ixesha lokubonisa iintengiso ezingaphezulu kwesinye.
Ivumela uYilo
Ngokungafaniyo neebhodi zemveli, ibhilibhodi yedijithali ikuvumela ukuba usebenzise ubuchule bokuyila.Uvulelekile ekudaleni amava amatsha asebenzisanayo akwenza ugqame kukhuphiswano lwakho.Ngaloo ndlela, obu buchule buvumela inzuzo yokukhuphisana.
Ukwandiswa kokubonakala
Ngokunyuka kweempawu kwiimarike zangoku, kukho imfuneko yokuba amashishini aqhelane nesiseko esifuna kakhulu abathengi.Ibhilibhodi yedijithali yongeza ukubonakala kwebhrendi yakho, iguqulela kwiinkokeli ezininzi.
Iphucula ulwazi lweBrand
Xa ujonge ukwakha ibhrendi yakho kunye nokwandisa ulwazi lophawu, ibhilibhodi yedijithali ngokuqinisekileyo yindlela yokuhamba.Iibhodi zeDijithali zivumela unxibelelwano oluphuculweyo lwe-audiovisual, olunyanzelisa ngakumbi uphawu lwakho emehlweni nakwiindlebe zabaphulaphuli ojolise kubo.
Yandisa iMbuyiselo kuTyalo-mali
A ibhodi yebhodi yedijithali ye-LEDithandeka kakhulu kunebhodi yezaziso eqhelekileyo.Isebenzisa unxibelelwano lwe-audiovisual ukudlulisa umyalezo.Ngaloo ndlela, itsala abathengi abaninzi kwaye ikhokelela.Ekugqibeleni, izikhokelo ezininzi ziguqulela kuguquko olwandisiweyo kunye ne-ROI ephezulu.
Iindawo ezilungele ukuFaka iibhodi zeDijithali
Ibhilibhodi yedijithali inokuba lutyalo-mali olukhulu ukuba ibekwe kwindawo eyiyo.Inxalenye ebalulekileyo yokumisela eyona ndawo ilungileyo kukwazi abaphulaphuli ojolise kubo.Gcina abaphulaphuli ojolise kubo engqondweni ngalo lonke ixesha ubeka ibhilibhodi yakho yedijithali.Ngezantsi ziindawo ezimbalwa onokuthi ubeke ibhilibhodi yakho yedijithali ukuze ubonakale ngakumbi kunye nokuzibandakanya:
1. Oohola bendlela/ ngaphandle nje kohola wendlela.Ukubeka phezulu aibhodi yebhodi yedijithali ye-LEDkwindawo enjalo iya kukunika ukufikelela kuluhlu olubanzi lwabathengi.Wonke umntu oqhubayo uneemfuno ezahlukeneyo.Kunokwenzeka ukuba uzalisekise imfuno enkulu yabantu abaninzi abaqhuba ezindleleni.
2. Kufuphi nezikhululo zikaloliwe kunye nezikhululo zeebhasi.Ukuba imveliso yakho inomtsalane kakhulu kwaye ayijoliswanga ngokupheleleyo kwinani elithile labantu, izithuthi zikawonke-wonke kufuneka zibe lukhetho lwakho olufanelekileyo.
3. Kufuphi neehotele kunye neendawo zorhwebo.Iindawo zabakhenkethi kunye nezorhwebo, ngakumbi ezo zikwindawo ephakathi kwedolophu, zezona ndawo ziphambili kwiibhodi zedijithali.
4. Kufuphi nezikolo okanye kwizakhiwo zeeofisi.Ukuba uphawu lwakho lujolise kubafundi abancinci okanye abasebenzi baseofisini, ukubeka ibhilibhodi kufutshane namaziko abo lukhetho olufanelekileyo.
Ngokwenyani, ufuna ukubeka iibhodi yebhodi yedijithali ye-LEDapho kukho ukugcwala okukhulu kweenyawo.Okukhona abantu benofikelelo olubonakalayo kwibhodi yebhilibhodi, kokukhona kunyuka amathuba okwandisa ukubonakala.
Ixabisa malini ukuFaka iBhilibhodi yeDijithali?
Ibhilibhodi yedijithali yangaphandle ixabisa kakhulu ukuya kuthi ga kwi-280,000 yeedola.Nangona kunjalo, oku kuya kuxhomekeka kwindawo, ubungakanani, ukucaca / umgangatho wetekhnoloji yesikrini, kunye nobude bokubonisa.
Ukuba ufuna ukuthengisa kwi-ibhodi yebhodi yedijithali ye-LED, lindela ukuhlawula phakathi kwe-$1,200 ukuya kwi-15,000 yeedola ngenyanga.Ixabiso liya kuxhomekeka kwindawo yebhilibhodi yedijithali.Ngombulelo, iReturn on Investment (ROI) iphezulu xa usebenzisa iibhilibhodi zedijithali kuneebhodi zemveli.
Ngokutsho kwe-Out of Home Advertising Association of America (OOHAA), ukukhangisa ngaphandle kwekhaya-kuquka iibhodi zedijithali-kunokunceda amashishini aqonde i-497% ROI ngokwemali engenayo.
Izinto ekufuneka ziqwalaselwe xa ubeka ibhodi yebhodi yedijithali
1. Ukubonakala kwebhilibhodi
Ukuba eyakhoIbhodi yebhodi ye-LEDinokubonakala okulinganiselweyo, iya kuba nefuthe elinzima malunga nokuba ingaba iya kuvelisa okanye ivelise iintengiso okanye intengiso.Khetha indawo engenasiphazamiso sibonakalayo kwaye uqinisekise ukuba ibhilibhodi yedijithali ijonge phambili.Okona kubaluleke kakhulu, qinisekisa ukuba ibhilibhodi ibekwe kumphakamo ofundekayo.
2. Ubalo lwezithuthi kwindawo
Phanda kwaye ufumane iiprofayili zetrafikhi zabasemagunyeni basekhaya.Emva koko ungasebenzisa idatha yetrafikhi ukwazi ukuba luphi unyawo olunzima okanye ukugcwala kweemoto kwaye wandise indawo yentengiso yakho yedijithali yebhilibhodi.
3. Qwalasela amanani abaphulaphuli bakho
Inxalenye ebalulekileyo yokuthengisa kukuqonda abaphulaphuli bakho.Kubalulekile ukuba udlulisele umyalezo ochanekileyo kubantu abalungileyo.Nje ukuba ubaqonde kakuhle abaphulaphuli bakho abafana nesini, iminyaka, imfundo, imeko yomtshato, okanye umvuzo ophakathi, unokujonga indawo efanelekileyo kubo.
4.Ukusondela kwindawo yakho yoshishino
Ukukhetha indawo yentengiso yendawo sisigqibo esinengqiqo ukuba ufuna ukutsala abathengi kwindawo yakho yoshishino.Ukuba ishishini lakho lixhomekeke kubathengi basekhaya, ukubeka ibhilibhodi yedijithali kumgama oziikhilomitha ezingama-50 akuyi kuba sengqiqweni.
Okukwintsusa
Ibhodi yebhodi yedijithaliintengiso yenye yeendlela zala maxesha kwintengiso yebhilibhodi eqhelekileyo.Yeyona ndlela ibalaseleyo yokufikelela kubaphulaphuli abaninzi ngelona xesha lifutshane linokwenzeka.Njengalo naluphi na olunye uhlobo lwentengiso, kubalulekile ukuba uthathe ixesha lakho kwaye uphande yonke imiba ejikeleza ukuthengiswa kweebhilibhodi yedijithali.Ekugqibeleni, amashishini amaninzi nangakumbi akhetha iibhilibhodi zedijithali ngenxa yokuguquguquka, ukulungeleka, kunye nokwanda kwe-ROI.
Ixesha lokuposa: Feb-21-2022